How to Ask for Testimonials
Testimonials and reviews are a valuable resource for your business. They provide potential customers…
The Power of Customer Testimonials
What’s the one thing reality TV has taught us? How to spot a lie…
Be More Comfortable On-Camera: 4 Tips to Look and Feel More Confident
When faced with the prospect of being on-screen, all of our perceived flaws seem…
Things to Consider When Choosing a Location for Interviews
Interviews are often the heart of any piece of video content. They propel the…
The Science Behind Storytelling
Storytelling is something that has been around for a LONG time. The main reason…
How to Incorporate Storytelling Into Your Video Marketing Strategy
Everyone loves a good story. They help us to form deep mental and emotional…
Using Customer Aftercare to Generate More Business
We’ve talked a lot lately about the benefits of making sure your customers are…
Building a Video Strategy for Your Sales Funnel: Delight
A purchase does not mark the end of the journey. In fact, you could…
Using Video for Customer Service
Once a purchase has been made, your focus needs to shift from impressing this…
Building a Video Strategy for Your Sales Funnel: Consideration
As prospects move from the top of your sales funnel down into the middle…
Top Tips for Creating Content That Adds Value
You need to be useful to your audience. This is something you can do…
Building a Video Strategy for Your Sales Funnel: Brand Awareness
You’ve taken the leap and invested in video for your brand. But now what?…