Welcome to the Incite blog

Here’s some of the things we know can go wrong when filming, and how…

Here’s a breakdown of why those eye-watering prices are justified!

How can you make the most of this ever growing trend?

Now is this time to think about making video content for your Instagram account.

As AI technology continues to develop, how will it affect the industry?

How can you best adapt your videography skills for your first TV advert?

Induction videos are a great option for orienting your staff

It’s entirely possible to create a professional video with a limited budget.

Why choose to add video to your podcast content?

Why is it that video is such an effective medium for marketing?

Which KPIs are most effective to track for video marketing?

We’ve put together some top tips on how to create an effective instructional video.

A crowdfunding video can be the difference between your project being successful or not.

How can you optimise the shoppable content your brand is putting out?

What behind the scenes video content should you be putting out in 2022?

Are you a tech company looking to improve your marketing efforts and results?

Animated video is a great, engaging way to market your business.

Recently we were at LOROS Hospice to film for their Christmas campaign.

Earlier this month we were back at Crown filming safety videos for their staff.

Property videos have never been more popular, here’s why you need one.

What is an explainer video and how can it help you and your business?

Video isn’t just for marketing. It makes a fantastic sales tool as well.

It’s all well and good getting your brand out there, but ultimately the services…

Behind-the-scenes content is vital to any marketing strategy

Clickbait is something of a dirty word when it comes to the world of…

This Year Has Been a Game-Changer for So Many Industries Not to harp on…

With everything the last few months have thrown at us, outdoor video shoots have…

Filming outdoors shouldn’t lead to a drop in production quality. We have seen a…

The coronavirus pandemic has turned our lives completely upside-down. It feels like we haven’t…

Whilst we might have temporarily lost the crowds of a live event or the…

Testimonials are a powerful marketing tool. They make up the promotional content that your…

Recently launched your own business? Or are you looking to dive into the world…

We all make mistakes, and if you’re in the habit of creating video content…

Back in March, we decided to try something new. We set ourselves the task…

Information overload is a huge issue when it comes to processing information. As such,…

Used the right way, video is phenomenal tool. Done well, it enhances your brand…

Outbound marketing is an essential part of a balanced marketing strategy. When done correctly,…

Colour plays a massive part in how you’re perceived. No matter what you provide,…

In today’s blog post, we’re talking about advertising on social media and we’re going…

Inbound marketing is all about using valuable content to form connections with your audience

We know that video marketing helps to sell products and services. In fact, a…

Outsourcing is essential for some aspects of your business. No one can do everything…

So… video is pretty important when it comes to marketing. The fact of the…

Whether you’re a large multi-national firm, or a small team working remotely, there are…

Did we ever tell you that video is a great way to market your…

What’s the one thing you must do before starting work on any video content?

Why would you need a script? Some videos, like customer testimonials or interviews, can…

Behind-the-scenes content is a must for any organisation. It goes a long way in…

We all love to see what goes on backstage, whether that be big brands…

By now, we all know that video is a great way of helping your…

Employee training and development is important. It helps you to draw the right people…

Most people are using instagram stories more often. As such, brands need to align…

We love stories. They are something that have been embedded into society for centuries.

Testimonials and reviews are a valuable resource for your business. They provide potential customers…

What’s the one thing reality TV has taught us? How to spot a lie…

When faced with the prospect of being on-screen, all of our perceived flaws seem…

Interviews are often the heart of any piece of video content. They propel the…

Storytelling is something that has been around for a LONG time. The main reason…

Everyone loves a good story. They help us to form deep mental and emotional…

We’ve talked a lot lately about the benefits of making sure your customers are…

A purchase does not mark the end of the journey. In fact, you could…

Once a purchase has been made, your focus needs to shift from impressing this…

As prospects move from the top of your sales funnel down into the middle…

You need to be useful to your audience. This is something you can do…

You’ve taken the leap and invested in video for your brand. But now what?…

During our time within the Microsoft ecosystem, we’ve learnt that community means a lot…

With the recent explosion of binge-worthy documentaries on streaming platforms such as Netflix and…

But something that we have to constantly remind ourselves of is why it is…

If you’ve got a smartphone or tablet, you can create live video. The majority…

Kenya, 2012 The first Microsoft user group on the African continent was born. Fast…

Has it ever occurred to you that it can make or break your video?…

Who Are You Trying to Sell To? That’s a very important question that you…

Video content can be split into many different categories. Firstly, you have the staple…

For many people, the amount of confidence they have in a brand plays a…

What do you do when you’ve got a finished animated video? For the most…

It’s important to know exactly what your vision is and how you can bring…

There is no reason not to be using animation to promote your brand, so…

In a previous post, we talked about the immense creative control that comes with animated…

In order to get the results that you want from your marketing campaigns, you…

When it comes to devising better marketing campaigns, your objectives have to be the…

Explainer videos are perfect for every brand. They position you as the solution to…

These days, customer experience is the key differentiator between brands. The companies who provide…

It would be very easy to underestimate the importance of a strong call-to-action at…

Filming yourself can be scary. It’s amazing how you start to question everything once…

What’s an easy, cost-effective entry point for video marketing? Mobile video. If you’re a…

Video content takes time, talent and resources. Regardless of how you go about creating…

YouTube should not be the only place you house your videos. It is, after…

Your brand should have a YouTube channel. We’ve talked previously about video platforms and…

Content is king. We’re talking blog posts just like the one you’re reading now,…

A marketing strategy isn’t just about content. Presentation is just as important as the…

Video is a fantastic marketing tool. It’s ability to show the personality behind a…

The key part of any marketing strategy is to create engaging social media marketing…

Video content is wasted if not prepared correctly. Having good video content is one…

With the launch of our new website, we thought we’d celebrate by introducing…