How Incite Video Helped Transform North West Leicestershire’s Tourism Strategy

At Incite Video, we believe that great storytelling has the power to transform communities, boost tourism, and create lasting engagement. And that’s exactly what we’ve achieved in partnership with North West Leicestershire District Council (NWLDC). Over the past year, we’ve worked on over 20 video shoots, creating compelling content to showcase the district’s rich history, vibrant culture, and hidden gems. With even more projects lined up for 2025, our collaboration continues to go from strength to strength.

But this isn’t just about video production—it’s about changing the way a council connects with its community and beyond. Let’s take a closer look at how this partnership has evolved and the real-world impact our films have made.

Before working with us, NWLDC had a challenge that many councils face: how do you effectively showcase your district to both visitors and locals? Traditional marketing wasn’t cutting it anymore, and they needed a modern, engaging way to promote tourism and local businesses.

“We had very little footage, and what we did have wasn’t really telling the story of North West Leicestershire. There was so much rich heritage, great attractions, and local experiences that weren’t being showcased properly.” – Katherine Bate, Economic Development Officer, NWLDC

They realised that high-quality video storytelling was the missing piece. With an ambitious plan to develop a dedicated tourism website and ramp up their social media presence, NWLDC needed engaging, professional content that could make an impact across multiple platforms. That’s when they turned to Incite Video.

“You really took the time to understand the district, what we wanted to achieve, and how best to tell our story. It’s not just about hiring a service—you became an extension of our team.” – Katherine Bate, NWLDC

And that’s exactly how we approach every project. We aren’t just here to film and leave—we work collaboratively, ensuring every piece of content is tailored to the needs and ambitions of our clients.

With our expertise in cinematic storytelling and digital marketing, we set out to create a series of compelling films that truly capture the essence of North West Leicestershire. We worked closely with the council to:

• Understand their vision and what makes the district unique.
• Plan strategic video shoots to showcase local attractions, businesses, and events.
• Create a library of high-quality films that could be used across social media, websites, and tourism campaigns.

“What really stood out was the flexibility. You listened to us, we listened to you, and together we shaped the content to meet our goals. No question we asked was ever treated as silly—even though I’m sure we asked plenty!” – Wendy May, Economic Regeneration Officer, NWLDC

The key was to make the content as engaging as possible while also practical and reusable. Each video was crafted to not only showcase the beauty and attractions of the district but also to be easily adaptable for future campaigns.

One of the best things about video content is its longevity. Unlike other forms of marketing, a well-produced video remains a valuable asset for years to come. NWLDC now has an extensive library of video content that they can use, update, and repurpose whenever they need.

“A huge benefit is that all the footage is stored and accessible. If we need a quick update to a film, Incite Video can step in and tweak it without us having to start from scratch.” – Wendy May, NWLDC

This means the council continues to get value from every single video we’ve produced—whether it’s for social media campaigns, promotional materials, or seasonal tourism marketing.

One of the most exciting projects we worked on was NWLDC’s 50th-anniversary celebrations. The council wanted to mark the occasion in a way that was more than just a one-off event—they wanted to create a lasting digital legacy.

“Incite Video helped us celebrate our 50th anniversary in style, creating 20 films that didn’t just highlight the council’s work but engaged businesses and the community. It became a real celebration of North West Leicestershire.” – Wendy May, NWLDC

These films now serve as a historical record, allowing future generations to look back and see the growth and development of their district.

With more projects already in the pipeline for 2025, our partnership with NWLDC is far from over. Their commitment to leveraging video content for tourism, community engagement, and economic growth is an inspiring example of how councils can embrace digital media to make a lasting impact.

“If another council is considering video, I’d say go for it. Video is one of the most powerful tools for promoting a place, and if you work with the right team, the process is easy and enjoyable.” – Katherine Bate, NWLDC

We can’t wait to see what’s next and to continue helping NWLDC tell their story through video. You can view a selection of the work we have collaborated on here.

If your organisation is looking to make a real impact with professional video content, let’s work together! At Incite Video, we help businesses and councils bring their vision to life through high-quality, compelling storytelling.