Why You Should Use Video for Your Tech Business

Are you a tech company looking to improve your marketing efforts and results? With research showing that viewers are twice as likely to share videos online over any other type of content, this could be the answer you’re looking for.

So what are the specific benefits of using video for your technology business? At Incite, we’re here to tell you, and once you’re convinced we can help you create the best possible content for your company.

We know that conferences and events are big in the technology industry. They’re important for bringing communities together and it’s one of the only times you’ll have employees, customers, MVPs and competitors all in the same place at the same time. This is a great opportunity to create video content for your business.

Video will help you reach a much bigger audience beyond the people in the room – viewers can feel like they were there too. Plus, by hiring a professional videography company like us here at Incite, you won’t even have to think about creating the content yourself. We can be flexible and available on hand to capture interviews, testimonials, and moments throughout the event. This leaves you free to focus on your business, while we capture valuable content that you might have missed otherwise.

It’s common in tech for there to be ideas that are complex or abstract in nature, or just tricky for your audience to understand. One of the great things about video is that we can use tools like animation and integrated infographics to make these ideas more accessible.

At Incite we have plenty of experience in creating animated video, specifically for tech companies. We know how to bring your concepts and ideas to life in a way that’s easy for your viewers to digest. This will help keep them engaged and more likely to trust you as a business that cares about them. Which brings us on to our next point…

Video has a great wealth of benefits for modern digital marketing, including a boost in your customer engagement and therefore your SEO rankings. In fact, Wix reports that brands who use video enjoy 41% more web traffic from search engines than ones that don’t, and that calls-to-action get 380% more clicks when placed in videos.

Your videos can improve your branding by including your colours and logos, and can be applied across a range of platforms for multiple purposes. Plus, being able to show your product or service to your customers rather than telling them in written word increases the sense of trust between you and your audience, making them more likely to invest.

So now you know why video is a great idea for your business, and at Incite we are here to help. We have a wealth of experience in creating video for tech companies and attending tech events. We know how these events and conferences work and how to get the best content for your brand.

Simply get in touch with us to schedule a consultation. From there we can create a plan and start bringing your ideas to life with our professional team of videographers.

Discover the benefits of video for your tech company with Incite today!