Why You Should Be Using Video for Your Property Business

Are you looking for new ways to market your property sales? Have you considered video yet? If not, then now is the time. Property videos have never been more popular and at Incite we are here to help.

As businesses continue to grow online, video has become the single most effective marketing tool.  In fact Virtue TS recently reported that 85% of buyers and sellers want to work with an agent that uses videos for marketing. So, if you aren’t using video content yet, your competitors probably are!

A property mini tour we filmed for Move IQ

When we discuss property videos most people immediately think of virtual viewings. These videos are extremely important and statistics suggest that you should have a virtual viewing or 3D tour video attached to every property in your business. They’re simple and effective, and they enable people to view your property from anywhere in the world at any time.

However, virtual tours are only the beginning when it comes to property videos. At Incite we believe all types of property sales can benefit from innovative video content. We have been pushing the boundaries of what you can achieve within this area for over three years. The property industry thrives on entertainment: just think of all the property tv shows out there today. There’s a massive demand for property led entertainment, and something as straightforward as a YouTube series can put your name in the hat.

We can help you create a series of presenter led property videos where the number one goal is to build your brand, get more exposure and grow the business. By simply adding a presenter to one of your virtual viewings you can turn your latest property into must-watch TV.

If your property is currently under development, this is a fantastic opportunity for property led entertainment. You can show the viewers the before shots, detail any problems that came up along the way, and then reveal the new look at the end of the video. It’s not a new concept but is now something that can be filmed and produced at an affordable cost, not just by one of the big TV studios.

A presented property video we produced for Move IQ.

Property can be a confusing, complicated, and stressful experience for both renters and owners. Buying and selling can throw up many questions and circumstances. So, a popular video type to film and produce is a series of top tip videos. It’s scripted, direct to camera content with catchy titles such as “The Best Places To Rent in London” or “How To Avoid Getting Gazumped”.

There are many more great property videos that you can produce, such as monthly market reviews, area guides and interviews with experts in the industry. This is where we at Incite come in to help you create the right content for your business. If you have an innovative idea about your next property video, reach out to Incite today and let’s starting planning.

Olivia Wayne from Garrington filming a monthly market review. Find examples on our Vimeo portfolio.

Not only does video content look great, it’s going to help you in all realms of marketing. Did you know having videos on your website will increase your chances of being found by potential customers? When consumers are looking for something, the first thing they’re going to do is search the internet. Having engaging videos on your website means potential buyers will stay and watch them until the end, keeping them on your website for longer. And the longer someone stays on your website, the higher you will rank in search results.

Video content should not solely exist on your website, it’s also great to have for your social media channels and for e-mail marketing. Video has been proven to help with e-mail engagement, enticing your audience to open an e-mail that they might not otherwise. The long form videos can be edited into short snippets for social media. This then drives viewers to the longer content hosted on YouTube, Vimeo or your website.

It’s not just important to have the video content, but it should also be high quality. Your audience will notice the difference, and it will help you stand out against your competitors. Here at Incite, we want to provide you with the best quality video production. Whether it’s business properties, estate agencies or anything in between, Incite has got you covered: with our help, you will have a library of property videos in no time.

We offer a full consultation prior to shooting to get an idea of your vision and give you our best advice. We then offer extensive pre-production work, which can include scheduling, shot lists, storyboarding and scripts.

Our team of professionals have extensive experience in the property market, so we know why video content matters to your audience. We will be there to support and guide you through the whole process, giving you experience and skills that will help your business in the future.

Video works, and we know you’ll see a difference when you add it to your channels. Contact us for a consultation and get started today!