Video Marketing Strategies for Event and Conference Promotion

At Incite Video, we’ve filmed more than our fair share of events and conferences. They’re always an enjoyable shoot, filled with positive energy and the results are incredibly vibranhttps://incite.video/incite-conference-videographyt.

There are many ways that this content can be shared to drive engagement for your event(s), and some of the best forms of content can be overlooked. To help, we’ve put together a short guide on how to effectively use video marketing to advertise your event or conference.

Craft a Compelling Teaser Video

Start your video marketing campaign with a compelling teaser. Create a short video that highlights the key aspects and highlights of your event. Use dynamic visuals, captivating music, and snippets of engaging content to spark interest and curiosity among your target audience. The teaser should leave viewers excited and eager to learn more.

Introduce Speakers and Key Participants

Give your audience a glimpse of what to expect by introducing the speakers and key participants in your event. Create individual videos featuring brief interviews, insights, or highlights from each participant. This not only adds a personal touch but also builds credibility and anticipation as viewers get to know the expertise and personalities involved.

Keynote Presentations in Full

Keynote announcements are a cornerstone of all major conferences, and the arenas are always jam packed. There is a lot of value in having these presentations filmed in full, and edited professionally with key slides and examples on screen to make those who couldn’t attend this year realise what they missed out on. It’s a proven form of contact that is sure to drive ticket sales.

Attendee VoxPops

One of the forms of content that we love to create is a series of short testimonials from attendees. Grabbing somebody after they leave a session, or as they’re mingling on the expo floor is the perfect time to ask them how they feel about the event. These short statements are incredibly powerful as they showcase reviews in an engaging format. Done correctly, this content will make your event stand out from the competition.

Showcase Past Event Highlights

If your event is recurring, leverage the success of previous editions. Create a highlights video showcasing the best moments, testimonials from participants, and the overall atmosphere. This not only serves as a testament to the event’s value but also provides a visual narrative that can attract new attendees.

Utilize Behind-the-Scenes Footage

Offer a sneak peek behind the curtain by sharing behind-the-scenes footage. Capture the preparation, coordination, and energy leading up to the event. This type of content provides authenticity and connects with the audience on a more personal level, making them feel like they’re part of the event’s journey.

Leverage Social Media Platforms

Distribute your video content strategically across social media platforms. Platforms like Instagram, Facebook, LinkedIn, and Twitter are ideal for sharing teaser videos, speaker introductions, and behind-the-scenes content. Utilize paid advertising options on these platforms to increase reach and target specific demographics.

Encourage User-Generated Content

We’ve looked at how a production company can help, but what about other opportunities? Harness the power of user-generated content by encouraging your attendees to share their own videos. Create a dedicated hashtag for your event and ask participants to share their experiences, insights, and moments. Curate and share these videos, showcasing the diverse perspectives and excitement surrounding your event.

Implement Countdown Videos

Build anticipation as the event approaches by incorporating countdown videos. Create short videos counting down the days, weeks, or even hours until the event kicks off. This adds an element of excitement and urgency, encouraging potential attendees to finalize their plans and register.

Video marketing is a dynamic and effective tool to advertise your event or conference. By crafting compelling teaser videos, introducing speakers, showcasing past highlights, sharing behind-the-scenes footage, creating tutorials, leveraging social media, encouraging user-generated content, and implementing countdown videos, you can create a comprehensive video marketing strategy that engages your audience and ensures a successful turnout for your event. Keep your content authentic, engaging, and aligned with your event’s objectives to leave a lasting impression on your audience.