Video Marketing Objectives: How You Can Create Better Campaigns

When it comes to devising better marketing campaigns, your objectives have to be the starting point. If you know what you want to achieve, it is a lot easier to figure out what content you need and who you need to market it to.

Fortunately, with video marketing you’re never short of options, no matter what your goals are, and it’s a pretty effective medium when you break it down. Whether you want more people to know who you are, fancy educating your existing customers on your product of service or just want more sales, video content gives you a lot of scope to get your message out there and get what you want from it.

Getting the word out about yourself and what you offer is never a bad thing. Maybe you’re a new business and are trying to make people aware of your existence? Or perhaps an established brand wanting to tap into a new market? No matter what your reasons are for doing it, brand awareness is a common goal a lot of businesses have for their marketing campaigns, and video lends itself to the cause very nicely indeed. It’s all about creating memorable, shareable content – light videos that introduce you to your target audience and capture their attention.

A flashy promo video, or a clip that packs some sort of emotional punch is perfect for getting people talking online. Teaching your audience something they didn’t know also does massive favours for your brand. These all lead to people sharing your content on social media. They’re a talking point; something they want to show off to their friends and colleagues because they saw something in it that was worth sharing. These videos create a kind of word-of-mouth marketing that can increase your fan base with followers who actively engage with your content, and the added bonus with this is it creates a community feel amongst those followers, which will keep that engagement going and growing.

Perhaps you want to improve the experience that your existing customers have. One way to do this is by educating your customers so that they can help themselves to get the best use out of your product or service. How-to videos and talking head pieces that address FAQs can be used to provide better understanding and help your client base to get the best value out of the investment they’ve made with you, meaning they’ll only have good things to say about you to anyone who should ask.

If your goal is to make more money (and for most businesses it probably will be at some point), you need to look into product videos. Landing pages with videos about the product which they are selling see a much higher conversion rate than those without. Showcase the product or service you’re offering and highlight the key benefits it brings to the customer. You will notice that that video content will lead to more sales.

There are a number of reasons why you’d want more website visitors, one being that it’s the one-stop-shop where people can learn about who you are, what you do and can see all of your best work. Promo videos, product videos and client testimonials are a great vehicle to get them there when paired with the right CTA.

So what is most important to you and your business? These are just a selection of what you might want to achieve through one of your marketing campaigns. The reality is that there a whole host of other things you might want to do, some as broad as those listed above, whilst others may be far more specific. Whatever objectives you have in mind, know that there is a video for everything, so the sky really is the limit.