In today’s blog post, we’re talking about advertising on social media and we’re going to look at the top platforms that are on offer. Previously, we’ve talked about how you can find which platforms are best for you through analytics and the like, but today we’re going to run through some statistics to help you decide on which would best suit your brand or business based on numbers.
It has 2 billion active users and the average daily use time is 50minutes. That gives you a potential reach of just under an hour with a third of the world’s population. So, if you’re after volume, viewers or numbers, then you can’t go wrong with Facebook. The targeting tools here have been fine tuned over the years, as Facebook was one of the first to jump on the social media ad scene and there are a range of different advert types for videos. The added bonus is it’s also not as costly as some of the others on our list.
Twitter has 330 million users of which 100 million use it daily. 37% of the total users are between ages 18-29. Twitter offers two types of targeting for your ads – keyword targeting, which pushes to people who have already shown an interest in similar topics or products based on users tweet history, and extra targeting, which targets users who have reacted to your sponsored adverts in the past. So, if you have an incredibly successful campaign, you can revisit this the next time you launch a product and it’ll hopefully bring home similar results.
However, don’t forget Twitter is essentially about the written word. It’s not heavily image focused, so for video marketing it’s probably not the way to go. But, if you’ve found that your demographic is here, don’t ignore it.
90% of Instagram users are younger than 35 years old. Instagram is about brand, image and gorgeous content, which means video ads perform well and get results. 50% of Instagrammers follow brands, so it’s also something to think about if you’re building up a brand. Insta is famous for ads which don’t really feel like ads. They’re mostly very well targeted so they don’t stand out from the other accounts you’re following. And a plus side of video marketing is that Insta ads don’t allow text, so you’re only playing with the visuals here. If you are a business that deals with “photogenic” products and eye-catching, creative material, then yes, Instagram is officially a great way to promote your brand.
There are more than 467 million LinkedIn users. 94% of B2B marketers use LinkedIn to distribute content. This is the platform with the most extreme targeting – seriously, Linkedin has such incredible tools that if you wanted to target the CEO Of McDonalds, you could. It’s the only platform that allows you to target using location, age, industry, job title and even company. Whilst that means fewer clicks, they are better clicks. So what’s the catch? MONEY. It’s the most expensive platform to advertise on, averaging $6 a click, compared with other platforms that charge only $0.20. However, if you plan your strategy correctly, and ensure that the clicks you are going to get will be the ones that you wanted, you are definitely going to thrive.