There is no reason not to be using animation to promote your brand, so we’ve decided to bring you some top tips for creating better animated videos.
Animation is an awesome opportunity for you to be more creative with your content, whether that be explainer videos about your product or service, or just some good old-fashioned social media content. But, as with anything, there are some fundamentals that you should implement before every project to ensure that the end product is the absolute best it can be.
This will help everyone involved to know exactly what is needed, and will allow you to anticipate any challenges you might encounter. Your storyboard will help you to get to grips with the style of your video, and how you’ll align this with your brand. Most importantly, a storyboard acts as a map for the entire production process, so you’ll be able to make sure that you’re keeping your objectives and your target audience in mind throughout the whole video.
When it comes putting the animation together, one thing to keep sight of is making sure you don’t have too much going on on-screen at any one time. I think we might have mentioned the concept of ‘less is more’ before in these videos, but it’s true. A crowded canvas will make it hard for your audience to soak up the information you’re giving them, and could even turn them away from the video altogether.
Part of animation’s appeal is that it’s simple. It’s fun, bright and colourful, and doesn’t cram info down people’s throats. It educates so well because it never feels like that’s what it’s trying to do. Maintain this illusion by never including more than you need to and you’re guaranteed to win over the masses.
Finally, when it comes to the overall project, make sure that everything you’ve included serves your overall objective. Eliminate all of the background noise and just get down to the bare bones. Think about a good landing page – you never see anything else besides the ‘BUY NOW’ button there because companies don’t want you to be distracted from the end goal. Now apply that same concept to your animation.
Consider the key takeaways you have in mind for your audience by the end of the video, and if there are any elements of the project that don’t serve these, cut ‘em loose. This will make for a tighter production that will deliver a clearer, more concise message, removing any doubt from your audience’s minds about what actions they need to take after watching.
So now you know why you need to use animation AND what you need to do to make the best animated videos you possibly can. Get animating!