Are you looking for a fresh way to deliver information to your audience that is guaranteed to boost sales? Do you find your product tricky to explain to customers through text only? Do you want to improve your company’s brand awareness and searchability? If the answer to any of these questions is yes, an explainer video could be just what you’re looking for.
According to Demand Gen Report, 41% of people consume 3-5 pieces of content before taking their first steps towards making a purchase. The more you can provide this content for your customers the better, so it’s really worth considering making one of them an explainer video. Today’s video is all about the benefits that they provide.
An explainer video is a tool for showing your audience exactly what your product, service or business idea is. The best explainers are short, concise and direct and will usually include any information you think the customer would want to know before investing, like the basics of how your product works and how to use it. Whatever information you’re aiming to get across, explainer videos can help you do it in a way that’s still really engaging.
Check out this example we made for Define London fitness studio:
1. Helps Convert Customers From Considering to Purchasing
Explainer videos give you the chance to anticipate and answer any questions your customer may have about your product. This improves the relationship of trust between you and the customer, as they can clearly see what you’re trying to sell them and they know you’ve considered any queries they might have. They will feel informed and confident enough to invest. You can’t go wrong if you place this video right next to a “buy” button!
An added bonus of using video to address any initial questions your audience might have is that it makes the workload of your team a little lighter. It takes the pressure off your co-workers from having to answer the same questions from potential customers over and over! You can usually save on email copy and simply include a link to your video that will “help answer any questions you may have”.
2. Makes Complex Ideas Easy To Digest
Is your product or service difficult to explain through text? Maybe it’s a slightly abstract concept, a complex idea, or something with little physical content such as software or an app. Explainer videos are a great way to simplify and make it easy for your customer to understand.
Video allows you to use tools such as infographics, screenshots, and other techniques to illustrate concepts that might otherwise be difficult to get across. Particularly if you decide to use animation over live action, you can create any visuals you want to help explain your product or service.
Here’s an animated explainer video we produced for Greatwell Homes for their new intranet system:
3. Improves Website Engagement
One of the many benefits of all video marketing is that it keeps people on your page for longer. Because Google now tracks how long people stay on websites, this will improve your SEO ranking, causing you to do better in search results.
Even though explainer videos are usually quite short, they can still make a big impact. They can be the difference between someone sticking around for a few seconds to read a couple of sentences, and them staying for a couple of minutes to watch to the end of an engaging video. It might not sound like much, but it’s enough to differentiate you from your competitors!
4. They’re a Multi-Purpose Feature
Explainer videos don’t have to be solely used right next to the “buy” button of your product – although this is a great place for them! But they can easily be repurposed as adverts, as content for social media, or for company presentations and events. Because they are usually a summary of your product, they are easy to share and can be applied across a diverse range of channels.
5. Improves Brand Awareness
Any video for your company is a wonderful opportunity to include your company’s logo, colours, and any other branding material you might have. Putting these in to a quick and easily accessible piece of content, such as an explainer video, is a great way to increase brand awareness and create consistency within your content.
6. Relevant in the Modern Digital Workplace
Recent studies have found that over the last few years human attention span has been dropping. A controversial report by Microsoft even found that we have a shorter attention span than goldfish! Whether you believe this claim or not, it is undeniable that finding short and snappy ways to deliver information is now essential in the modern digital world. This is exactly what an explainer video can provide.
What is more, video is a very accessible medium, and good for mobile. As people spend more time browsing on their phones in 2021 than ever before, it’s great to include content that’s still going to be engaging and user-friendly on any device.
We could go on about the benefits of explainer videos, but hopefully by now you’re convinced. They provide a simple and elegant solution when you’re looking to inform your customers, can illustrate intangible content, and help boost your company’s sales and engagement. What more could you want?
Now that you know why you need an explainer video, you’re probably left wondering how to create a successful one. Check out our article on how to create a great explainer video to find out!
Watch our latest video on this topic: