This is something you can do by creating marketing content that provides your target market with information that they can’t find anywhere else. Information that directly meets the needs of readers is popular because of the value provided, and as such it is rewarded with higher rankings on Google. This is super important when it comes to generating brand awareness for your company – higher search engine rankings will get you in front of more people.
Of course, there are so many different types of content that you can create with ease nowadays, but what provides the most value, and how can you make sure that you’re adding as much as you can to your own content?
Carry on reading…
Whenever you write a blog post, the objective is to inform, educate, answer questions, or meet search requests. You need to make sure that your content is unique to you – don’t just copy and paste from elsewhere as that holds absolutely no benefit to anyone. And remember, your audience is the centre of your world when it comes to content creation. Anything you create has to hold them as the focus. You cannot dive in there with a self-serving hard sell – it has to be all about them. Your audience will truly feel like your priority, and that is a sure-fire way of keeping them coming back for more.
The uptake of video content is constantly expanding. All anyone seems to do now is watch video, which means you should be creating some of your own. Video is a highly engaging form of content, and because of it’s popularity, it couldn’t be more relevant. Social media platforms have done a wonderful job of providing everyone with the tools to create and distribute even the most basic videos as well, so there really is nothing holding you back. A great place to start is with stories, like the ones Instagram and Facebook provide. You can give a sneak peek behind the scenes of your organisation, or even go live! You have no idea of the appetite for that kind of thing, but it’s there because your audience will be interested in it.
Despite what everyone seems to be saying, there is still a huge desire for long-form content that covers it’s subject matter in-depth. When people are trying to learn about something, they prefer to be able to find everything they need in one place, which is why e-books are still a popular option for companies to use in their marketing strategy. They cover everything there is worth knowing on a given subject, which in turn makes their creator an authority on said subject and all of it’s related topics. It’s a very well-respected content format, and shouldn’t be dismissed by anyone – especially when you consider the value that repurposing the content inside holds too. One e-book could help you to create so many other forms of content, making it a very efficient option for marketers.
Webinars are great for providing insights on products and services, as well as presenting and discussing research, however they do come with a more substantial caveat than the other content types we’ve talked about throughout this post. Webinars demand a great investment from your audience because of their nature, so you have to be sure that you are delivering every drop of value that you possibly can. That being said, whilst they may pose a greater ‘risk’ because of what they demand from your audience, they do also provide the greater rewards by setting up more opportunities for a direct dialogue between you and your potential clients, so that’s something to think about.