Inductions are an essential part of any workplace, welcoming new employees to their role and giving out vital health and safety information to staff and visitors. If you’re an employer, you might already have a procedure in place for this, but have you thought about how efficient it is and whether it could be improved?
This is where induction videos come in. Choosing video as a method of orienting your staff has a range of benefits for your company, and today we’re going to talk about how and why you need them.
Induction videos are a form of employee training. They’re used to introduce new employees to your company and help them know how to do their role safely and successfully. They usually cover things like: company mission and values; how things work within the company (for example dress code and office etiquette); health and safety information; and day-to-day tasks and responsibilities. They can be used for visitors too, such as contractors, to give them a quick tour and health and safety information for their visit.
There are a wealth of benefits to choosing an induction video for your staff and visitors. First of all, they are more time efficient and cost effective than running in-person induction sessions. Rather than taking up hours of your current employees time to lead a session, a simple video can impart the information in a quick and engaging way. It’s a very easy and accessible way for new employees to understand everything involved in their role.
Induction videos allow you to easily create a consistent brand identity, ensuring the impression of your company’s values stays the same across all the videos you create. You can use brand logos, colours and messages to curate the experience for your viewer.
Another great thing about using induction videos is that your employees can keep referring back to them whenever they need. This can reduce the amount of questions they need to ask throughout their role and keep them on track with the company goals.
But why choose the medium of video specifically? Well, video has been proven to help people learn better as it’s more engaging and interactive than other methods such as giving a talk or reading the information in a booklet. It can also be made easily accessible through features such as subtitles and voiceovers.
So we know that having induction videos for your company is a great idea, but how can you make sure they are successful and effective? Here are some of our top tips for making sure your videos leave a good impression on employees and visitors.
One of the most important things is to keep them interesting and engaging. A common mistake of induction videos is making the content too dry or too long and complex that the viewer tunes out. Try to keep a good balance between education and entertainment.
If your video is getting a bit too long because you’ve got a lot of content to cover, research shows that it’s better to split it up into multiple shorter videos. It’s also good to keep things interactive and give your viewers a chance to prove their knowledge, by including a quiz at the end of each section. These tactics will help keep people engaged and paying attention.
What’s more, make sure the information is relevant to your employee’s role. By only having one generic video you risk losing your viewer’s attention as soon as they’re being told information that isn’t applicable to them. Try to have different versions for different roles, and another version again for visitors.
Finally, as we already mentioned, keep your branding consistent. Induction videos are likely to be your employee’s or visitor’s first impression of the company, so your brand identity needs to be clear and strong.
Induction videos are great for any company of any size. They are relatively easy to produce, very informative for new hires and visitors, and most importantly—they’re engaging. If you’re looking to produce an induction video for your business, please don’t hesitate to get in touch with us here at Incite Video, we’d love to help.