We all love to see what goes on backstage, whether that be big brands or our favourite TV shows, but have you ever thought why it really floats your boat?
Maybe it’s because it plays into that whole ‘backstage’ idea – when you get to see what goes on behind the scenes, and you get to hear directly from the people who worked on a project that you are interested in learning more about, it’s kind of like you’ve been given an access-all-areas VIP pass. It adds value for you, which is great from a brand perspective.
The magic of letting people peek behind the scenes is it enables your brand to show it’s personality, which enables your customers to feel good about their purchase. It shows you as a team of people, as opposed to just another faceless corporation, meaning your audience will find it easier to trust you.
When people are paying attention to your brand, you can begin conversations with them through your social channels and the like, which will continue to let that personality shine through and grow on people. This kind of positive branding sticks in people’s minds and ultimately influences purchasing decisions later on down the line.
However, behind-the-scenes content doesn’t just serve to showcase your team’s personality. It can also be a great way to show the quality of your work and educate people on the processes that you follow. And you’d be surprised at how interested people are in that kind of thing too – after all, we all like to see where our money goes, and when you can see the actual work that goes into taking something from it’s raw components to the final product that lands in your lap as the customer, you can be much more appreciative of the time and effort it all takes, and therefore the value that you are getting.
As well as all this, you can also share some of the deeper, stronger forces that help you to run your business, namely your ‘why’. Why did you start your business? What makes you and your team tick? What do you ultimately want to achieve? Your ethos is something that matters a lot to your audience, especially in this age where people like to align themselves with brands that hold the same values they do. This is a great way to form tighter emotional ties with your audience, which will serve you massively as time goes on.
And let’s not forget that grabbing a sneak peek behind the scenes is just great fun too, and provides you with something to take away yourself as it is also a good way of documenting your journey as a business. You’ll find there is no better pick-me-up when you feel like you’re hitting the wall than taking a look back on a project that reminds you of why you’re doing everything that you do and that you have a good time whilst doing it.