Or are you looking to dive into the world of video marketing? Either way, we are going to share with you the first three videos you should be creating. You want to start with videos that are going to have the biggest impact on your business, so let’s take a look.
It goes without saying that marketing your product is of the highest importance. Think about the last time you checked out a website and thought “is this business legit?”. If you see a nicely produced explainer of the service or product it usually calms any fears and you begin to trust them. This is the impression that you want to leave on a site visitor. You’re also going to reduce your bounce rates as visitors to the site will stick around for longer. And the longer they stay on your website, the more likely they are to convert to a sale.
If you’re sceptical, we suggest making a video that’s a little more on the DIY-side to test the waters before investing in a big production with a company like us. You can always upgrade your video later or even test other versions against it to see which one performs better.
We’ve covered explainer videos in more detail in a previous blog post but our top tip whilst we’ve got you is this: rather than focusing on your products features, home in on the problem that your business solves. Appeal to the viewers emotions and lay on thick the idea that you are the way for them to make their lives easier.
It could be animated, live action or even just a screencast – just hit that sweet emotive spot on your customer and watch the orders fly.
We get it… nobody likes to ask for anything and sending an email to a client to ask for a video testimonial can be daunting. But what is so great about customer testimonials is that you only really need one or two good ones to get the job done.
Think about it – you’ve got that one client who is like a buddy to you; the one that sends you chocolates at Christmas and the like. We guarantee that if you reach out they’d be delighted to give you a testimonial. The best video testimonials should start off as promotional videos for them! They tell us who they are, what their story is, but then here’s the best part – they reveal they had a problem and YOU saved the day.
Ultimately, video testimonials help visitors feel more confident in your business and the services you provide. And why wouldn’t they? Your most authentic subjects are your actual customers.
The third and final video type in our Big Three is a company story video. Years ago, we’d have told you that a showreel was the way to go here, but that’s simply not the case anymore. As this virtual world has evolved, we’ve moved onto more emotionally gripping storytelling and a company story video can be all that and more. If your business has a particularly interesting background, this is the way to go. It gives you a solid understanding of who the company is, what they do, and how they got there. It humanises the brand and, done correctly, it’s always a big win!
Most marketers know that testing channels and tactics before pulling the trigger makes a lot of sense to help make informed decisions. When you work at a small business without unlimited resources, you need to spend your time wisely. As a video production company whose sole aim is to help marketers get results, this is our Big Three when it comes to company videos. Build trust, establish credibility and tell your story. You’ll see the results in your ROI and greater exposure for your brand.